📏 Make the Logo Bigger! Canva Says No Problem
Happy Friday!
This week we’re diving into social shifts that are redefining how brands connect and convert.
Social media has become a search engine for insights into complex issues and healthcare communication isn’t flatlining. While an OOH campaign from Canva turned a common design frustration into a viral success story.
Surprise, surprise! TikTok gets its last, as in final, 90-day extension, so DJT says, while Reddit’s new feature lets brands post fan rizz right under their ads, ramping up conversations on the platform. Plus, Pinterest is helping brands boost discoverability via visual search and YouTube analytics got an upgrade, aimed to give ad managers an edge when optimizing strategies on the platform.
What’s catching your attention this week? Leave a comment or drop us a note at midwestdigital@finnpartners.com!
Angela & Mark
👀 This Week in Social
The Pulse of Healthcare On Social: Social media has fundamentally changed how complex topics, especially information around healthcare, are consumed. Video-forward platforms like TikTok are becoming a vital resource for young adults. A recent study shows 65.5% of young women intentionally seek health advice there and 92.4% encounter it unintentionally. The trend isn’t limited to patients, as 57% of US physicians also change their perceptions of treatment based on social media content. Users gravitate to TikTok for health and wellness insights, often seeking advice from peers to gain knowledge about diagnosed conditions, underscoring the power of relatability and immediate information. Despite widespread misinformation on the internet, insights from health professionals are perceived as more credible. Recognizing this, 90% of pharma marketers have shifted their social strategies to connect with today’s health-conscious audiences.
From Complaints to Campaigns: Every designer knows the struggle of a client insisting on changing specs to make the logo bigger or the headache of reformatting content for endless variations. Canva capitalized on the universal design frustration in its latest Out-Of-Home campaign in London. The campaign features cheeky, larger-than-life billboards that directly address these pain points. One showcases an oversized Canva logo literally bursting out the frame making a playful nod to the “make it bigger” request. Another visual awkwardly squeezes content into a portrait space, highlighting Canvas “Magic Resize” tool in action. Other creatives reference tools like the “Drag & Drop” and “Background Remover” charting the chaotic design journey from brief to triumph. The approach transforms the shared industry joke into a powerful marketing message, by tapping to frustrations and creatively demonstrating how your product or service provides a solution that can provide a memorable brand experience, sparking conversation and shareability online.
💡 Need-to-Know Platform News
TikTok Gets Another Lifeline: TikTok just bought itself another 90 days in the U.S. thanks to a third executive order from President Trump delaying enforcement of the ban. That means the app will stay live through at least mid-September, despite the law technically saying it shouldn’t be. It’s a wild spot for brands and creators as TikTok is still where culture moves fastest, but it’s doing so under a legal cloud that hasn’t lifted in over 250 days. If you’re building on TikTok, there’s no real clarity. Just another extension and a reminder that for all the headlines, the app’s staying power is still tied to political whims.
Reddit Rolls Out Ads With Built-In Fan Hype: Reddit is testing a new feature that lets advertisers slot positive user posts directly under their ads. Called “Conversation Summary Add-ons,” the tool uses AI to surface real community chatter in a scrollable thread beneath the creative, basically turning Reddit endorsements into ad extensions. Early testers like Jackbox Games and Lucid are already experimenting with the format, and it’s powered by Reddit’s new Community Intelligence engine, which can pull insights from billions of posts to help marketers plan smarter. The move speaks to Reddit’s pitch at Cannes this week: that its platform isn’t just social, it’s opinion-rich, community validated, and ready to drive influence at scale.
Pinterest Wants Your Pins to Show Up More: Pinterest is sharing new tips to help brands get discovered in visual search, which keeps getting smarter. The big idea? Make it easier for the platform to understand what your product is and who it’s for. That means keeping your catalog up to date, using lifestyle imagery (not just plain white backgrounds), and tapping into Pinterest’s AI-powered Performance+ tools, which automatically generate backgrounds and expand targeting based on visual similarities. With more than half a billion people using Pinterest to shop and dream, it’s a good time to meet them where they’re already looking.
YouTube’s Advanced Analytics Just Got a Lot Easier to Use: YouTube is rolling out a refresh of its Advanced Mode analytics and it’s not just for power users anymore. The redesign includes a new left-hand sidebar to quickly filter by geography, content type, traffic source, and more. You can now search by video title, sort by publish date or duration, and even save go-to reports like first 24-hour views or top-performing moments. The metrics themselves haven’t changed, but the experience is way more intuitive. If you haven’t explored Advanced Mode lately, this is your sign, it’s now much easier to spot patterns and make smarter content decisions.
📆 Don’t Miss It
TikTok Wants You to Go LIVE: TikTok just kicked off Community Fest, a global in-app event spotlighting its LIVE creator community through July 5. It’s part hype cycle, part audition for LIVE Fest 2025, but also a clear push to normalize livestreaming as a driver of real-time engagement and in-app shopping. With TikTok Shop U.S. sales up 120% YoY and creators hosting over 8 million hours of live commerce, the platform is doing everything it can to turn livestreams into sales channels. For brands, it’s a reminder that the livestreaming wave isn’t just a trend, it could be your next big conversion tool.